As a sports general manager, you’re the CEO, that being said, professional athletes are your employees. Your job therefore involves three P's which include -------------> people, profits, and press.
**People: It’s your job as a sports general manager to hire and supervise coaches as well as support staff, you'll recruit, trade, and dismiss players for your team. No matter the actual sport i.e. football, baseball, soccer, etc, to do this you assess your team’s strengths and weaknesses, then seek out players who meet its needs with the help of a sports talent scout. One would also recruit new players usually through an annual league-wide draft, you’re then responsible for leading and overseeing contract and salary negotiations of players drafted.
(Ken Griffey Jr. MLB, draft day)
**Profits: You manage your team’s budget and revenues, think of the team as a product, ok so you’re hired to create/market a product that people want to buy. Although the easiest way to do that is by assembling a winning team, however, so is easier said than done. Such strategies may include stimulating ticket and merchandise sales through advertising, promotions, half-time entertainment, stadium concessions or amenities.
(Mark Domink, Tampa Bay Buccaneers General Manager)
(Darrelle Revis, trade from NY Jets $96 million, $13 million a year base salary, roster bonus $1.5 million, workout bonus $1.5 million. Revis salary cap will be $16 million in every year of his deal. Also Bucs will be $17.9 million under the salary cap all done by Mark Dominik above.)
Simply put, a professional sport is both a game and a business. While professional Athletes play the former, you run the latter! Below is a small graph of the degree usually acquired by most GM's.
Full Sail Alumni
USMC Veteran
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